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the makeup obsessed mom blog

Midlife beauty, health tips, skincare reviews and advice for women over 40

Beauty Tips

Makeup Tips for Women Over 40

August 26, 2020

Nowadays we’re regularly bombarded with so many different types of makeup tutorials. They seem to be everywhere and range in style. Unfortunately, few of these tutorials give tips for women who are over the age of 40. As we age, we apply our makeup a little bit differently since the same techniques and products we used before might not compliment us as we get older. Similarly, there are some new techniques for applying makeup that we should add into your routines.

makeup tips for women over 40

So, if you’ve been trolling the internet looking for tutorials on how to apply makeup to a more mature face, here are some makeup tips for women who are over 40.

Makeup Tips for Women Over 40

Don’t treat your eyelid area the same as you always have

The area around the eyes is very sensitive and has very delicate skin. Treating this area without care can lead to increased wrinkles and the development of more fine lines. Make sure to take extra time and patience when applying makeup on or around the eyelid area (both upper and lower areas). Transitioning to using more nude or lighter colors and less dark eyeshadows can also help to lift the eye area rather than dragging it down and making your eyes look smaller. There are times when a smokey eye and a darker eyelid shade might still want to be used. Natural makeup is usually the desired look for everyday looks for most women over 40.

eyebrow microblading

This photo is from the first day I had my brows microbladed a few years ago. The color fades a little and has to be touched up about once per year.

Don’t neglect your eyebrows

Thankfully, getting older means we are less likely to need to spend time and money plucking our unruly brows. But it also means that if you don’t fill them in they can look sparse and neglected. Make sure to use a good brow product to fill in your eyebrows, specifically the tail area. A beautiful brow can frame the eyes and really does make a difference. Another option is to have one of the newer microblading or powder brow techniques done by a professional for a more permanent solution.

Invest in cream and liquid products

As you mature, your skin also tends to get drier, which means that powder-based products could emphasize fine-lines and make your skin look blotchy and uneven. However, there are still quite a few good powder products out there that I love for my foundation that work really well, such as the Laura Geller Balance and Brighten. Investing in some good cream and liquid products can help to keep your skin looking youthful. In addition, moisturizer can be your best friend to plump up dry skin and give a more dewy and youthful appearance. Preparing the skin to receive makeup is one of the most important step.

Pay attention to your blush placement

Usually, this is the area we are told to apply our blush. However, as we age it can create the appearance of more sagging skin. Work against gravity and apply blush more to the upper area of the cheekbones to give the illusion of a more lifted face. I like to use a cream blush to give a more dewy appearance. You can even use your lipstick as a blush if you don’t already own a cream blush product.

Choose a more hydrating lipstick formula

Matte lipsticks have been very trendy lately, but they aren’t always the friend of an older complexion. They can accentuate lip lines (I’ve experienced it firsthand). When using a matte lipstick, I prefer to add a touch of gloss on top for a more plumped up look. My preference is to choose lipsticks that have a shine or gloss to them from the start. There are tons on the market that have a more hydrating formula. This will keep your lips looking young and luscious instead of dry and shriveled.

City Beauty City Lips

City Lips are some of my favorites for plumped, hydrated, more youthful lips.

Continue to work on your makeup application

It can be easy as we get older to give up on applying makeup or putting in the effort to change our routine. Just because you might not be able to use the same products that you used to doesn’t mean that there aren’t products out there that can work wonders for a more mature complexion. Keep trying new things and changing up your techniques until you find what works best for you.

We are all beautiful with or without our makeup. Some of us just like to wear makeup to enhance our inner beauty. Whatever you choose, I hope it makes YOU happy.

Let me know what you think of these tips and be sure to come back again soon for additional tips for women over 40.

 

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Comments

  1. Gwen Gottlieb says

    August 28, 2020 at 6:22 pm

    Great tips! I’m not much of a matt lipstick fan either- always want a little shine.

    Reply
    • Stacie says

      August 31, 2020 at 12:54 pm

      Yes, shine is good. I think I’ll leave the mattes for the 20 and 30 something ladies. Stacie xo

      Reply
  2. Kristi V Beginnails says

    August 30, 2020 at 2:26 pm

    I never thought to apply blush differently, but it makes sense. Thanks for the pointers. 🙂

    Reply
  3. Agnes dos Santos says

    May 20, 2021 at 12:57 pm

    Hello Stacie! Loved the post and pictures. You are beautiful. Thank you for sharing it!

    Reply
  4. Farah nishat says

    July 31, 2021 at 4:01 pm

    Hello Stacie, That’s a nice blog and would be helpful for my mom.
    Farah nishat recently posted…Best Flat Iron For Black Hair: 2021My Profile

    Reply
  5. PICKTHEVOUCHER says

    March 30, 2022 at 5:49 am

    Great tips! I’m not much of a matt lipstick fan either

    Reply
  6. Marielena Makeup says

    September 2, 2022 at 1:09 pm

    Hello Stacie, I love how City Lips looks on you!!! Thanks for sharing.🙂

    Reply

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Stacie Hamilton midlife beauty blogger

Thanks for visiting my site! I'm Stacie and I'm a Dallas based beauty and lifestyle blogger, Mom and Grandma. You could say that I'm slightly obsessed with beauty products, especially skincare. I'm living my best life one day at a time while leading with kindness.

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Just a few of the gems I picked up from the Nordst Just a few of the gems I picked up from the Nordstrom Anniversary Sale 💛 

After trying on a dozen dresses, these two made the cut (I’m 5’1” and 60 years old) as well as this gorgeous new bag that I couldn’t resist. Classic, versatile, and a little fun—just how I like it!

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Just a few of the gems I picked up from the Nordst Just a few of the gems I picked up from the Nordstrom Anniversary Sale 💛 

After trying on a dozen dresses, these two made the cut (I’m 5’1” and 60 years old) as well as this gorgeous new bag that I couldn’t resist. Classic, versatile, and a little fun—just how I like it!

✨ Which look is your favorite? Tell me in the comments and let me know if you’re shopping the sale too!

Bonus, both dresses are under $100 and I know I’ll wear them for a long time to come. Let me know if you want the links.

#NordstromAnniversarySale #PetiteStyle #Over50Style #StyleAt60 #TryOnHaul #MidlifeStyle #proaging
At 60 years old, I’m walking with intention — At 60 years old, I’m walking with intention — and a weighted vest. Adding this simple tool to my daily walk is already making a difference in how I feel, move, and show up for myself.

Here’s why women over 50 might want to give it a try:
1️⃣ Supports Bone Health: Extra weight = gentle resistance = stronger bones = less chance of fractures in the future.
2️⃣ Improves Muscle Tone & Posture: Great for balance and core strength.
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P.S. It’s great for men & women of all ages!💪🏼

It’s never too late to level up your wellness routine. And you can get the benefits while doing your house chores, going up and down stairs, gardening, etc. for even more opportunities to improve bone density.

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Comment LINK for more information on this particular vest and why I purchased it after a lot of research.💗 (be sure to follow to receive my message with the link).⚠️

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At 60 years old, I’m walking with intention — At 60 years old, I’m walking with intention — and a weighted vest. Adding this simple tool to my daily walk is already making a difference in how I feel, move, and show up for myself.

Here’s why women over 50 might want to give it a try:
1️⃣ Supports Bone Health – Extra weight = gentle resistance = stronger bones = less chance of fractures in the future.
2️⃣ Improves Muscle Tone & Posture – Great for balance and core strength.
3️⃣ Burns More Calories – A simple walk becomes a low-impact strength workout.

It’s never too late to level up your wellness routine.💛

Do you walk with a weighted vest too? I’d love to hear how it’s helped you!

Comment LINK for more information on this particular vest and why I purchased it after a lot of research.💗

#StrongerEveryDay #WomenOver50 #HealthyAging #WeightedVestWalks #BoneDensity #EarlyMorningWorkout #ThisIs60 #WeightedVest
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Anyway, this root touch up powder is my new best friend for covering my grays roots between salon touch ups (which happen more frequently these days).😅

It’s a clean beauty formula too! Let me know if you want a link to purchase it for yourself. It’s available in 5 different shades. I’m using the medium brown.

By the way, I turned 60 years old a few months ago and love sharing beauty, fashion, life stuff and my travels. If that sounds like something you’re interested in, then follow my account and let’s be midlife friends. It’s harder to find friends at this stage in our lives and this platform is where I’ve found some of my besties.💗💗

#womenover50 #aginggracefully #haircaretips #southlake #greathair #funnyaudio #midlife #newfriendships
I couldn’t resist this audio! It’s been in my I couldn’t resist this audio! It’s been in my back pocket for a while just waiting for the right moment to use it.😂😂

We all want what we don’t have… I’ve always wanted straight thin hair, but my genetics decided that wasn’t in the cards.

Anyway, this root touch up powder is my new best friend for covering my grays roots between salon touch ups (which happen more frequently these days).😅

It’s a clean beauty formula too! Let me know if you want a link to purchase it for yourself. It’s available in 5 different shades. I’m using the medium brown.

By the way, I turned 60 years old a few months ago and love sharing beauty, fashion, life stuff and my travels. If that sounds like something you’re interested in, then follow my account and let’s be midlife friends. It’s harder to find friends at this stage in our lives and this platform has helped me find some of my besties.💗💗

#womenover50 #aginggracefully #haircaretips #southlake #greathair #funnyaudio #midlife #newfriendships

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