New Indie Beauty Products

First off, do you know what it means that a brand is considered to be Indie Beauty? “An indie beauty brand is independently owned and operated and is doing something ‘unconventional’– whether it’s clean ingredients, a new category, a different spin on something existing, or a disruptive way of reaching their consumer.”

I’ve been using so many products that fit into this category and I think you may be as well. This week I had the pleasure of attending a focus group called Innovation Showcase as a preview to another event later this spring. This was presented by some of the ladies from Indie Beauty Expo. They shared current trends in beauty. We were able to touch and play with so many new and exciting products.

We saw products from all categories, from skincare and haircare to supplements, makeup and more. The products showcased were developed by people following their passion. It’s exciting to see the outcomes and to be able to use the products.

I thought I’d share some of the excitement here so you can see a few of the products that were standouts.

Have you noticed ALL of the products with CBD in them. That is not going away any time soon. In fact, by the year 2024 it’s projected that CBD/Hemp containing products will do $20 billion in sales. CBD is now an ingredient in facial cleansers, body lotions, beard oil, serums and more. CBD acts as an anti-inflammatory and provides hydration. In addition, you can buy ingestibles that contain CBD which may promote relaxation. Apparently everyone is intrigued by this ingredient so it won’t be going away any time soon. In fact, we will be seeing many more CBD products joining in this movement.

We heard about some new beauty and wellness ingestibles that are shown below. I’m always interested in these types of products and can’t wait to try these.

Another exciting product is a scalp and hair prewash that you put on your hair before entering the shower. It’s said to make hair soft and beautiful. I adore the packaging. How about you?

As you can see, there are so many new products in all categories in the Indie beauty space.

 

I absolutely LOVE walking away from a press event feeling excited about what I learned and what I saw. This is exactly how I felt after this fantastic presentation last week. I hope you’ll look into these products because I’m telling you that every single one of these Indie beauty products has something new, unique and/or special to offer. Be on the lookout for these to hit the market soon (several already have).