Guide to Clean Beauty and Why You Should Consider it in 2023

Clean beauty is a trend that’s been quickly gaining traction over the past few years. It has become an increasingly popular choice for consumers looking for products with natural, non-toxic, and ethical ingredients. As more people continue to become aware of the potential dangers posed by conventional cosmetics, clean beauty options are becoming more widely accepted and sought after.

Why You Should Consider Clean Beauty 

Clean beauty is defined as “products free from controversial synthetic or naturally derived chemicals including formaldehyde, phthalates, parabens, artificial colors, and fragrances”. I’ve written about this topic for years now, so have a peek at this previous post too.  

This type of beauty focuses on the use of safe and effective ingredients that are sustainably sourced and produced. Clean beauty products typically adhere to higher standards of production when compared to traditional cosmetic brands.

So, why should you consider investing in clean beauty products in 2023? Here are a few reasons that come to mind:

Protection from Harmful Chemicals

Clean beauty products go through rigorous testing processes to ensure that they don’t contain potentially harmful ingredients like parabens or sulfates. By utilizing these safer products, you can have peace of mind knowing you’re not exposing your skin to unnecessary toxins.

More Transparency

Consumers now have access to detailed information about their cosmetic items due to cleaner labeling initiatives taken by companies in the industry. Knowing exactly what ingredients go into your makeup and skincare allows you to make a more informed decision on what goes on/in to your body every day.

Support Natural Ingredients

Many traditional makeup brands rely heavily on synthetic materials when creating their formulas which can be damaging for our environment. Supporting brands who focus on natural ingredients helps reduce our carbon footprint. This is done  by reducing the waste created during production, since these substances do not require as much energy or water than man-made ones do.

Accessibility

The availability of clean beauty products has grown exponentially as more companies enter this space due to increased demand from consumers looking for cleaner alternatives. Not only does this make cleaner cosmetics more accessible, but it also opens up a larger array of options, so everyone can find something that works best for them!

Should I switch?

• Switching to clean beauty products can be a smart decision for those looking for natural, non-toxic, and ethically sourced makeup and skincare items. 
• Clean beauty products typically go through rigorous testing processes to ensure that they don’t contain potentially dangerous ingredients like parabens or sulfates.
• Consumers also have access to detailed information about their cosmetic items due to cleaner labeling initiatives taken by companies in the industry. 
• This allows you to make an informed decision on what goes into your body every day with greater confidence because you know exactly what ingredients go into each product.

Clean beauty is no longer a niche market as its popularity has skyrocketed in recent years and continues to grow as people become more aware of the effects conventional cosmetics can have on our health. Investing in clean products not only protects us now, but also sets us up for better long-term success, both health-wise and environmentally speaking!

Some of my favorite clean beauty makeup brands have been ILIA, Tower 28 Beauty, Westman Atelier and Tula and Glow Recipe for skincare. Do you have any favorites yet?